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The website is an online blog platform to inspire the career driven female.  It is essentially a lifestyle guide for the everyday women.  The webpage emphasizes minimalistic design choices.  White background with black sans serif text create a striking webpage with similarly simplistic with colorful images lined across the screen.  Blog entries are arranged in blocks two to three wide across the page.  Their is a small navigation bar containing all of the topics as well as social media and contact links, but the page is more suited to scrolling as it is arranged chronologically.  Blog titles are in serif font and their larger size as compared to the titles in the navigation bar as well as the title of the website and logo draw attention to the content. read more